The campaign highlights the unique ability of each of the Group's BCCs to work closely with people throughout their lives to make the most of their personal assets. In fact, BCCs offer pension, insurance and investment solutions benefiting a wide range of people of various ages and income, providing helpful expert advice based on trust and proximity.

Visit your local branch to choose the plan that suits you best​

The campaign is based on the core principles of cooperative credit: the uniqueness of each BCC, its proximity to shareholders and customers and the focus on local communities. The relationship with members and customers is a precious, daily bond that the Group's BCCs have always cultivated.

Italy is made up of many realities, of many examples of excellence and of a huge number of families in the various regions, who are welcomed every single day by each of our banks. We wanted to represent them as best we could. We wanted a campaign that would connect with the everyday life of Italy's regions and reflect the familial nature of the relationships between the BCCs and their communities..