A different business model
We believe that the historical phase we are currently experiencing is a challenge for the BCC Iccrea Group, which through its BCCs has always been committed to the sustainable growth of local communitiesIt has become more urgent than ever to contribute to the evolution of the current business model, moving towards one that is profoundly oriented towards the new concept of sustainability and new metrics.
To foster this evolution, our Group wants to establish a grand social agreement that places communities at the centre of the country's development. In fact, community capitalism not only means focusing on specific sectors – such as, for example, assistance, care for people and places, tourism, the agricultural supply chain, the last mile of food distribution, etc. – but also guaranteeing the community’s prospects for growth and development: an essential process for a sustainable native banking group that is strongly rooted in the local communities.
We are aware that there is a need to move away from “short termism” in order to offer hope to the environment, to the preservation of our communities and to all ESG issues in general.
To do this, we have adopted a working method that starts with an analysis of the new economic and social context, the new trends, the new global and local challenges and the new needs of our communities. We want to provide new answers but with a local spirit, the same spirit that characterised the first BCCs, founded at the end of the 19th century, to assist the most disadvantaged and marginalised categories of the country's economic and production system.
Sustainability is now a must for all economic actors, including banks. Being a BCC of the BCC Iccrea Group is an added value, which commits us to even higher goals.
Strategic levers
Taking our cue from the most evident socio-economic transformations of this period, we have identified four strategic levers with which to support the evolution of the business model and strengthen the difference that has distinguished us as a primary player in local sustainable development for more than a century. These are levers that, according to Change Theory, can be considered transformative:
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Promote cooperation to combat the uprooting of society and the feeling of mistrust, counteracting disinterest in the common good, proposing cooperative models as a viable alternative to the management of environmental assets, counterbalancing the standardisation of models and fostering a financial and entrepreneurial culture attentive to sustainability and digitisation.
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Reward those who work for the common good in order to invest in transformation, meritocracy, social inclusion and ecological transition, valuing BCCs as banks that are not only people-friendly, but that pursue the common good by creating value for the community.
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Direct solidarity towards the promotion of structural transformations, according to a long-term vision also in favour of those groups that cannot expose themselves to credit or investment.
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Strengthen the level of proximity in local and social domains to rebuild a connective tissue capable of restoring value to the concept of community, slowing marginalisation processes in local production, social and cultural systems.