People, the unit of measurement of our services
To improve inclusiveness, the Group's digital services and products are developed following HCD – Human-Centred Design – methodology, a design approach that aims to
generate a positive user experience, by putting
people at the centre of the conception, design and development processes.
This because accessibility doesn’t just concern the technological components, but all the content made available: text, images, videos, documents.
To date, several actions and tests have already been carried out on the Group's digital channels, initiating a
review of our digital services and products, according to the WCAG - Web Content Accessibility Guidelines and the WAI - Web Accessibility Initiative reference standards of the W3C - World Wide Web Consortium.
This is only the beginning of the process: our
commitment to accessibility includes the constant, gradual improvement of each channel in order to facilitate the relationship with people, our true value.